CL vs KMB

Colgate-Palmolive and Kimberly-Clark, both Consumer Defensive

Colgate-Palmolive is the larger company at $72B against $34B. On trailing earnings KMB is the cheaper of the two at a P/E of 18.8 against 36.4, a gap that is only a bargain if the two are growing at similar rates. Over the past year CL returned +11% against -15% for KMB. Ryufin's sector-relative Smart Score puts KMB ahead, 9/10 against 7/10.

Colgate-Palmolive and Kimberly-Clarkcompared on valuation, return and Ryufin’s Smart Score
FigureCLKMB
Last close$92.06$110
Market cap$72B$34B
Trailing P/Elower is cheaper for the same earnings, not automatically better36.418.8
Dividend yield2.3%4.6%
1-year return+11%-15%
5-year return+30%-1.6%
Ryufin Smart Scoresector-relative, 1–107/109/10

Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.

Colgate-Palmolive

Revenue of $5.4B in Q2 2026, net income $693M. Its largest reported line is Latin America, 33% of the disclosed total.

Kimberly-Clark

Revenue of $4.2B in Q2 2026, net income $345M. Its largest reported line is Babyandchildcareproducts, 41% of the disclosed total.

Open these two in the interactive comparison to add more names, change the period or read the correlation.