CELH vs PRMB

Celsius Holdings, Inc. and Primo Brands Corporation, both Consumer Defensive

Primo Brands Corporation is the larger company at $8.8B against $7.9B. On trailing earnings CELH is the cheaper of the two at a P/E of 83.9 against 85.1, a gap that is only a bargain if the two are growing at similar rates. Over the past year PRMB returned -2.2% against -30% for CELH. Ryufin's sector-relative Smart Score puts CELH ahead, 6/10 against 2/10.

Celsius Holdings, Inc. and Primo Brands Corporationcompared on valuation, return and Ryufin’s Smart Score
FigureCELHPRMB
Last close$35.22$22.98
Market cap$7.9B$8.8B
Trailing P/Elower is cheaper for the same earnings, not automatically better83.985.1
Dividend yieldn/a1.7%
1-year return-30%-2.2%
5-year return+53%+58%
Ryufin Smart Scoresector-relative, 1–106/102/10

Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.

Celsius Holdings, Inc.

Revenue of $783M in Q1 2026, net income $110M. Its largest reported line is North America, 95% of the disclosed total.

Primo Brands Corporation

Revenue of $1.8B in Q2 2026, net income $69M. Its largest reported line is Regional Spring Water, 49% of the disclosed total.

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