Valuation
26% of the score
80median 56
Booking Holdings is valued at 14.7x its operating profit, including debt: an ordinary multiple.
60x
50x
35x
25x
18x
12x
8x
14.7x
Full points at 8x or less, none from 60xfull points
BKNGBooking Holdings
$163.90-25% 1Y
$163.90
$153.7452 weeks$221.54
RyuScore
Seven criteria, each scored 0 to 100 on a published scale, weighted into one number.
RyuScore 88 out of 100, Strong
Today's price. Only valuation depends on it.
Strong. Booking Holdings scores higher than 99% of the 1,794 companies Ryufin scores.
Carried by valuation and return on capital, with nothing holding it far back.
Consumer Cyclical median 67 · all companies 57
How the score has moved
At each fiscal year end, from the reports and price of the time43
59
75
72
81
83
88
202020212022202320242025today
The biggest move was up 16 points from 2020 to 2021, mostly the balance sheet.
Return on capital
18% of the score
100median 34
Over 7 years the business earned 82% a year after tax on the capital it uses.
2%
8%
15%
25%
82%
None at 2% or less, full points from 25%full points
7 years agolatest n/a
Return on new capital
16% of the score
100median 49
For every dollar of operating profit earned over 6 years, yearly profit grew by 25 cents. It did so while using less capital than before.
-5%
12%
25%
None at minus 5 cents, full points from 12 centsfull points
Capital allocation
14% of the score
100median 64
How management spends the money: shares bought back or issued, and whether assets grow faster than the business they serve.
Share countDown 4.5% a year over 5 years: buybacks
1005%
-3%
-4.5%
0 pointsfull points
Assets against salesAssets grew 6% a year, sales 32%
10012%
-2%
-26%
0 pointsfull points
Cycle position
12% of the score
57median 62
Today's operating margin of 33% is 1.11x its normal 30%: above its usual level. Normal is half the 10 year median, half the last four years, so a margin that has held is not taken for a peak.
2x
1.5x
1x
0.7x
1.1x
A trough earns points, a peak costs themfull points
10 years agonow 33%
Balance sheet
8% of the score
83median 50
What the debt weighs against the profit that has to carry it.
Net debt to EBITDA0.3x a year of EBITDA
1004.5x
0.5x
0.3x
0 pointsfull points
Interest coverOperating profit covers interest 8x
661.5x
12x
8.4x
0 pointsfull points
Earnings quality
6% of the score
100median 90
Whether the reported profit arrives as cash, and whether the accounts show the usual signs of stretching.
Cash against profitOperating cash flow was 1.61x profit over 3 years
1000.7x
1x
1.3x
1.6x
0 pointsfull points
AccrualsCash ran ahead of profit by 14.1% of assets
1008%
0%
-8%
-14%
0 pointsfull points
How the RyuScore works
Each criterion earns 0 to 100 points on the scale drawn under it, and the RyuScore is their average weighted 26, 18, 16, 14, 12, 8 and 6. Scales bend in the company's favour between their ends, so an ordinary figure is never already near zero. Where a criterion cannot be measured from the filings it is taken out and the remaining weights scale up; a company needs 60% of the weight covered, and always a price, to get a score.
Built from the company's annual and quarterly filings with the SEC and today's share price. Banks, insurers and property trusts are not scored: their debt is their raw material, so these yardsticks mean something else there. Figures as of 2026-06-30, latest annual report FY2025.
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