HLT vs MAR

Hilton Worldwide and Marriott International, both Consumer Cyclical

Marriott International is the larger company at $104B against $79B. On trailing earnings MAR is the cheaper of the two at a P/E of 37.1 against 48.8, a gap that is only a bargain if the two are growing at similar rates. Over the past year MAR returned +38% against +28% for HLT. Ryufin's sector-relative Smart Score puts HLT ahead, 9/10 against 6/10.

Hilton Worldwide and Marriott Internationalcompared on valuation, return and Ryufin’s Smart Score
FigureHLTMAR
Last close$333$359
Market cap$79B$104B
Trailing P/Elower is cheaper for the same earnings, not automatically better48.837.1
Dividend yield0.2%0.7%
1-year return+28%+38%
5-year return+156%+156%
Ryufin Smart Scoresector-relative, 1–109/106/10

Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.

Hilton Worldwide

Revenue of $3.3B in Q2 2026, net income $482M. Its largest reported line is Reimbursement, 60% of the disclosed total.

Marriott International

Revenue of $7.1B in Q2 2026, net income $766M. Its largest reported line is US And Canada, 74% of the disclosed total.

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