AFRM vs SYF

Affirm Holdings, Inc. and Synchrony Financial, both Financial Services

Synchrony Financial is the larger company at $25B against $25B. On trailing earnings SYF is the cheaper of the two at a P/E of 8.2 against 69.5, a gap that is only a bargain if the two are growing at similar rates. Over the past year SYF returned +16% against -3.2% for AFRM. Ryufin's sector-relative Smart Score puts SYF ahead, 9/10 against 6/10.

Affirm Holdings, Inc. and Synchrony Financialcompared on valuation, return and Ryufin’s Smart Score
FigureAFRMSYF
Last close$76.44$79.74
Market cap$25B$25B
Trailing P/Elower is cheaper for the same earnings, not automatically better69.58.2
Dividend yieldn/a1.4%
1-year return-3.2%+16%
5-year return+18%+89%
Ryufin Smart Scoresector-relative, 1–106/109/10

Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.

Affirm Holdings, Inc.

Revenue of $1.0B in Q3 2026, net income $103M. Its largest reported line is Merchant Network, 80% of the disclosed total.

Synchrony Financial

Revenue of $4.6B in Q1 2026, net income $805M.

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