AFRM vs AXP

Affirm Holdings, Inc. and American Express, both Financial Services

American Express is the larger company at $231B against $25B. On trailing earnings AXP is the cheaper of the two at a P/E of 20.4 against 69.5, a gap that is only a bargain if the two are growing at similar rates. Over the past year AXP returned +15% against -3.2% for AFRM. Ryufin's sector-relative Smart Score puts AXP ahead, 8/10 against 6/10.

Affirm Holdings, Inc. and American Expresscompared on valuation, return and Ryufin’s Smart Score
FigureAFRMAXP
Last close$76.44$336
Market cap$25B$231B
Trailing P/Elower is cheaper for the same earnings, not automatically better69.520.4
Dividend yieldn/a1.0%
1-year return-3.2%+15%
5-year return+18%+109%
Ryufin Smart Scoresector-relative, 1–106/108/10

Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.

Affirm Holdings, Inc.

Revenue of $1.0B in Q3 2026, net income $103M. Its largest reported line is Merchant Network, 80% of the disclosed total.

American Express

Revenue of $20B in Q2 2026, net income $3.1B. Its largest reported line is US Consumer Services, 38% of the disclosed total.

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