Valuation
26% of the score, 30% here after data gaps
98median 50
MediaAlpha, Inc. is valued at 8.6x its operating profit, including debt: a low multiple.
60x
50x
35x
25x
18x
12x
8x
8.6x
Full points at 8x or less, none from 60xfull points
MAXMediaAlpha, Inc.
$10.66-4.9% 1Y
$10.66
$7.1752 weeks$14.25
RyuScore
Seven criteria, each scored 0 to 100 on a published scale, weighted into one number.
RyuScore 51 out of 100, Average
Today's price. Only valuation depends on it.
Average. MediaAlpha, Inc. scores higher than 47% of the 2,291 companies Ryufin scores.
Carried by valuation and earnings quality, held back by return on capital and return on new capital.
Communication Services median 55 · all companies 54
How the score has moved
At each fiscal year end, from the reports and price of the time18
17
51
20222023today
The biggest move was up 34 points from 2023 to today, mostly valuation.
Return on capital
18% of the score, 20% here after data gaps
0median 23
Over 6 years the business earned 0.6% a year after tax on the capital it uses.
2%
8%
15%
25%
0.6%
None at 2% or less, full points from 25%full points
6 years agolatest 11%
Return on new capital
16% of the score, 18% here after data gaps
0median 33
No operating profit over the period, so nothing was earned to reinvest.
Capital allocation
14% of the score, 16% here after data gaps
58median 63
How management spends the money: shares bought back or issued, and whether assets grow faster than the business they serve.
Share countUp 2.2% a year over 4 years: new shares
355%
-3%
2.2%
0 pointsfull points
Assets against salesAssets grew 13% a year, sales 14%
9312%
-2%
-1%
0 pointsfull points
Cycle position
Taken out: its 12% is shared by the others
n/ano data
Margins have been too thin to measure a cycle against.
Balance sheet
8% of the score, 9% here after data gaps
65median 50
What the debt weighs against the profit that has to carry it.
Net debt to EBITDA1.8x a year of EBITDA
684.5x
0.5x
1.8x
0 pointsfull points
Interest coverOperating profit covers interest 8x
611.5x
12x
7.9x
0 pointsfull points
Earnings quality
6% of the score, 7% here after data gaps
100median 90
Whether the reported profit arrives as cash, and whether the accounts show the usual signs of stretching.
Cash against profitOperating cash flow was 71.89x profit over 3 years
1000.7x
1x
1.3x
71.9x
0 pointsfull points
AccrualsCash ran ahead of profit by 12.4% of assets
1008%
0%
-8%
-12%
0 pointsfull points
How the RyuScore works
Each criterion earns 0 to 100 points on the scale drawn under it, and the RyuScore is their average weighted 26, 18, 16, 14, 12, 8 and 6. Scales bend in the company's favour between their ends, so an ordinary figure is never already near zero. For MAX, cycle position could not be measured from the filings, so it is taken out and the remaining weights scale up.
Built from the company's annual and quarterly filings with the SEC and today's share price. Banks, insurers and property trusts are not scored: their debt is their raw material, so these yardsticks mean something else there. Figures as of 2026-06-30, latest annual report FY2025.
Internet Content & Information
Ranks #13 of 31 by RyuScore