CRM vs NOW

Salesforce and ServiceNow, both Technology

Salesforce is the larger company at $124B against $98B. Over the past year CRM returned -5.3% against -28% for NOW. Ryufin's sector-relative Smart Score puts CRM ahead, 7/10 against 6/10.

Salesforce and ServiceNowcompared on valuation, return and Ryufin’s Smart Score
FigureCRMNOW
Last close$234$131
Market cap$124B$98B
Trailing P/Elower is cheaper for the same earnings, not automatically better27.1n/a
1-year return-5.3%-28%
5-year return-1.6%+11%
Ryufin Smart Scoresector-relative, 1–107/106/10

Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.

Salesforce

Revenue of $11B in Q2 2027, net income $3.5B. Its largest reported line is Agentforce Apps, 62% of the disclosed total.

ServiceNow

Revenue of $4.0B in Q2 2026, net income $298M. Its largest reported line is License And Service, 97% of the disclosed total.

Open these two in the interactive comparison to add more names, change the period or read the correlation.