BKNG vs VIK
Booking Holdings and Viking Holdings Ltd, both Consumer Cyclical
Booking Holdings is the larger company at $133B against $46B. On trailing earnings BKNG is the cheaper of the two at a P/E of 17.8 against 31.8, a gap that is only a bargain if the two are growing at similar rates. Over the past year VIK returned +31% against -26% for BKNG. The RyuScore puts BKNG ahead, 88 against 65 out of 100.
| Figure | BKNG | VIK |
|---|---|---|
| Last close | $161 | $81.63 |
| Market cap | $133B | $46B |
| Trailing P/Elower is cheaper for the same earnings, not automatically better | 17.8 | 31.8 |
| Dividend yield | 0.2% | n/a |
| 1-year return | -26% | +31% |
| 5-year return | +77% | n/a |
| RyuScoresector-relative, 1–10 | 88/100 | 65/100 |
Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.
Booking Holdings
Revenue of $7.4B in Q2 2026, net income $1.9B. Its largest reported line is Netherlands, 88% of the disclosed total.
Viking Holdings Ltd
Revenue of $1.7B in Q4 2025, net income $300M.
Open these two in the interactive comparison to add more names, change the period or see the correlation.