BKNG vs VIK
Booking Holdings and Viking Holdings Ltd, both Consumer Cyclical
Booking Holdings is the larger company at $133B against $43B. Over the past year VIK returned +59% against -4.9% for BKNG. Ryufin's sector-relative Smart Score puts BKNG ahead, 10/10 against 9/10.
| Figure | BKNG | VIK |
|---|---|---|
| Last close | $209 | $90.55 |
| Market cap | $133B | $43B |
| Trailing P/Elower is cheaper for the same earnings, not automatically better | n/a | 35.2 |
| Dividend yield | 4.6% | n/a |
| 1-year return | -4.9% | +59% |
| 5-year return | +145% | n/a |
| Ryufin Smart Scoresector-relative, 1–10 | 10/10 | 9/10 |
Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.
Booking Holdings
Revenue of $7.4B in Q2 2026, net income $1.9B. Its largest reported line is NL, 92% of the disclosed total.
Viking Holdings Ltd
Revenue of $1.7B in Q4 2025, net income $300M.
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