BKNG vs VIK

Booking Holdings and Viking Holdings Ltd, both Consumer Cyclical

Booking Holdings is the larger company at $133B against $43B. Over the past year VIK returned +59% against -4.9% for BKNG. Ryufin's sector-relative Smart Score puts BKNG ahead, 10/10 against 9/10.

Booking Holdings and Viking Holdings Ltdcompared on valuation, return and Ryufin’s Smart Score
FigureBKNGVIK
Last close$209$90.55
Market cap$133B$43B
Trailing P/Elower is cheaper for the same earnings, not automatically bettern/a35.2
Dividend yield4.6%n/a
1-year return-4.9%+59%
5-year return+145%n/a
Ryufin Smart Scoresector-relative, 1–1010/109/10

Figures from SEC filings and end-of-day closes. Highlighting marks the higher or lower number, which is not the same as the better investment, a low P/E can be a warning and a high one can be deserved.

Booking Holdings

Revenue of $7.4B in Q2 2026, net income $1.9B. Its largest reported line is NL, 92% of the disclosed total.

Viking Holdings Ltd

Revenue of $1.7B in Q4 2025, net income $300M.

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