OOMAOoma, Inc.

$20.13+79% 1Y

Is the business good?

Good

A genuinely good business: earnings fully cash-backed (4.3×) and margins widening.

2 good, 1 neutral, 1 without data
Profits arrive as cash4.31×derived · Jul 31, 2026

Operating profit is fully backed by cash.

Margin direction, 3 years+5.2 pts

Operating margin has widened over the past few years, the business is getting more profitable per dollar of sales.

Where ROE comes from3% ROA

A balanced mix of margins, efficiency, and leverage. ROE 8% = margin × turnover × leverage.

Unless marked, from derived.

Where this answer is blind. The F-score rewards improvement, so an already-elite company can score mid-pack.

How good a business is OOMA?

Ooma, Inc. earns 6.8% on the capital it employs against a 9.0% cost of capital, so growth costs more than it returns.

6.8%

Return on invested capital · cost of capital 9.0% · 2.2 points below what the capital costs: growth destroys value

Operating margin
3.5%

Operating margin · Software - Application median 6.4% · 12 months to Q2 2027

Cash conversion
4.31×

Cash conversion · operating cash flow covers the operating profit after tax

Share count, year on year
+2.7%

Share count, year on year · shareholders own a smaller slice than a year ago

Operating margin by fiscal year
YearOperating margin
FY2021−1.6%
FY2022−1.0%
FY2023−2.7%
FY2024−1.7%
FY2025−2.7%
FY20261.6%
Details›
Gross margin12 months to Q2 2027
61%
Operating margin12 months to Q2 2027
3.5%
Net margin12 months to Q2 2027
3.6%
Free cash flow margin
9.9%
R&D as % of revenue
18%
Revenue, trailing twelve months
$307M
Free cash flow, trailing twelve months
$30M
Net income, trailing twelve months
$11M
Return on invested capitaloperating profit after tax ÷ debt + equity − cash
6.8%

Margins, capital and share counts from the statements as filed with the SEC; cash conversion is operating cash flow over operating profit after tax.