Is the business good?
How good a business is CROX?
Crocs, Inc. earns 3.8% on the capital it employs against a 9.0% cost of capital, so growth costs more than it returns.
3.8%
Return on invested capital · cost of capital 9.0% · 5.2 points below what the capital costs: growth destroys value
- Operating margin
- 3.2%
Operating margin · Footwear & Accessories median 8.5% · 12 months to Q1 2026
- Share count, year on year
- −10%
Share count, year on year · bought back, each share owns more of the company
- Gross margin
- 58%
Gross margin
| Year | Operating margin |
|---|---|
| FY2020 | 15% |
| FY2021 | 30% |
| FY2022 | 24% |
| FY2023 | 26% |
| FY2024 | 25% |
| FY2025 | 3.7% |
Details›
- Gross margin12 months to Q1 2026
- 58%
- Operating margin12 months to Q1 2026
- 3.2%
- Net margin12 months to Q1 2026
- −2.6%
- Free cash flow margin
- 16%
- Revenue, trailing twelve months
- $4.02B
- Free cash flow, trailing twelve months
- $643M
- Net income, trailing twelve months
- −$104M
- Return on invested capitaloperating profit after tax ÷ debt + equity − cash
- 3.8%
Margins, capital and share counts from the statements as filed with the SEC; cash conversion from the cash flow statement.
Footwear & Accessories
Ranks #2 of 7 by Smart Score