BF-BBrown-Forman Corporation

$26.39-1.5% 1Y

What is the market doing?

Mixed

No clear lean: rangebound and heavily shorted.

2 neutral, 1 without data
TrendRangeboundderived · Oct 9, 2026

Rangebound, no clear trend. Price is −2% vs its 200-day average.

Short interest7.0% of sharesFINRA · Sep 15, 2026

Heavily shorted, settled Sep 15, 2026, more than a week of normal trading to cover, a crowded exit.

Where this answer is blind. Insider selling is often routine (taxes, diversification); only cluster buying is a strong tell.

How BF-B is trading

Brown-Forman Corporation is −1.5% over the past year while the S&P 500 is +18%: 20 points behind the market.

−1.5%

1-year return · S&P 500 +18%

vs 200-day average
−1.6%

vs 200-day average · below trend, but not far

RSI (14)
54

RSI (14) · neutral

Below its 52-week high
13%

Below its 52-week high

Sep 18, 2024$22.60 – $47.00 · dashed line: 200-day averageOct 9, 2026
Details›
Last close2026-10-09
$26.39
1 monthS&P 500 +2.7%
−0.85%
1 yearS&P 500 +18%
−1.5%
5 yearsS&P 500 +88%
−59%
vs 50-day average$27.09
−2.6%
52-week high
$30.33
52-week low
$22.60
Annualised volatility
39%
Calendar-year price return
YearReturn
2026 (year to date)+3.1%
2025−29%
2024−32%
2023−12%
2022−8.9%
2021−6.1%
2020+19%
2019+44%
2018−11%
2017+55%
Average return by calendar month, 2016–2026
MonthYearsPositiveAverage
Jan105 of 10−2.6%
Feb106 of 10+1.3%
Mar103 of 10−2.7%
Apr108 of 10+2.4%
May104 of 10+0.01%
Jun104 of 10−1.8%
Jul118 of 11+3.5%
Aug115 of 11+0.46%
Sep114 of 11−1.8%
Oct116 of 11−1.6%
Nov108 of 10+4.4%
Dec103 of 10−1.3%

End-of-day closes from IEX; the S&P 500 comparison uses SPY over the same window. Prices are a reference point, not a basis for trading decisions.